Transforming product vision into measurable business growth.
From crafting product strategy, finding product-market fit to accelerating growth, I bring 10+ years of product management strategy, product marketing, and research to help you get revenue positive faster.
About Me
I’m a Senior Product Manager with 10+ years of experience in product management and product-adjacent roles spanning data analytics, research, and marketing.
My strengths: transforming product vision into reality—from developing comprehensive strategies and roadmaps to executing feature development and measuring success.
I thrive in collaborative environments, leading cross-functional teams to build products that solve real problems and drive revenue growth across diverse industries.
My approach: What sets me apart is my holistic understanding of the product lifecycle, informed by my background in analytics and research. I combine this with a relentless focus on creating exceptional user experiences that align with business objectives.
Featured Projects & Achievements
A selection of projects that demonstrate my expertise in building products that are valued and loved.
PRODUCT STRATEGY & MANAGEMENT
From reviving to thriving: SaaS platform turnaround
Led the redesign and new feature build for a SaaS platform that was facing lower engagement.
Building A PRoduct from ZERO TO ONE
Innovating for an underserved market segment
Developed an app-based product from scratch that filled a gap in a sizeable yet neglected market.
PRODUCT Growth & Analytics
How a go-to-market reframe led to new growth opportunities
Led a comprehensive go-to-market transformation that led to clarity in strategic vision and ideal customer.
Key Highlights
10 years of cross-functional Product leadership
Product analytics, research, marketing skill set
B2C, B2B, small business
Product-led and Sales-led experience
SaaS, health & wellness, edtech, financial services, payments
Transforming products, from vision to value.
My toolkit to build purpose-driven, impactful products.
PRODUCT MANAGEMENT
Product
- Product Roadmapping
- Go-to-Market Strategy
- Metrics & KPIs
- Feature Prioritization
- User Story Writing
- Service Blueprint Design
PRODUCT MARKETING
Go-to-Market
- Positioning & Messaging
- Customer Segmentation
- GTM Launch Planning
- Sales Enablement
- Onboarding
- Retention
RESEARCH & INSIGHTS
Innovation
- Product Analytics
- Competitive Analysis
- Insights Reporting
- Product Discovery
- UX Research
- A/B Testing
Testimonials
“Sarah is an outstanding problem solver with a deep understanding of market trends and user needs. One of her key strengths is her ability to build strong relationships with stakeholders to help facilitate execution and drive alignment. Sarah’s unique background across product management and product marketing allows her to understand the full GTM approach for product development and cross-functional work needed to launch products successfully.”
Companies
Working With Me
Have an exciting product or business challenge? I’m always intrigued by new problem spaces and opportunities for growth.
SARAH ONG 