Project Overview

Leading a team to develop a comprehensive product for women to find wellness providers that fit their specific needs and life stages. Through effective cross-functional leadership, comprehensive user research, product design, and roadmapping, the MVP is under progress with a remote-first project team.

Product development of this app has to date involved a deep focus on identifying critical user needs, wellness practitioner needs, and designing high-impact, low friction flows that enabled the team to meet minimum viable requirements.

Discovery & Strategy

User Research:

• Target Customer interviews
• Wellness Practitioner interviews
• Quantitative surveys to scope broader customer base feedback and evaluate relative to qualitative feedback received

Strategic Approach: Focus on building a premium experience for practitioners while building a high-intent, early adoptor base of customers

Solution Building

Product Requirements:

• User Stories: Streamlined sign-up process, intuitive dashboard, AI tailored recommendations, integration with third party EMR systems
• Acceptance Criteria development

Design & Development Process:

• Design Iterations: Created mockups with customer feedback integration, conducted demo sessions with sales and customer success teams
• Service Blueprint: Development of a comprehensive living document for teams to visualize stages of the user journey, front stage and back stage of the product, and scope required of each team to deliver the user experience desired
• MVP Scope: Prioritized most impactful features feasible within development timelines
• Engineering Collaboration: Leading cross-functional syncs to align on technical feasibility and sprint planning

Achievements to Date

Key Milestones & Stats

300+ member waitlist, with over 50 engaged early adopters

250+ wellness practitioner waitlist

Top 100 AI startups in Canada

On-going partnerships with multiple top accelerators in 2025